Conference on Thursday, September 23, 2010,
in the Hall of Mirrors of the Hamburg Museum für Kunst und Gewerbe (Arts and Crafts Museum)
Hamburg, 11.00 a.m.– 6.00 p.m.

11.00 a.m. A guided tour through the ANNUAL REPORTS exhibition.
Exclusive preview of the award-winning international annual reports.

12.00 p.m. Welcome address by Peter Poppe, Managing Director of HGB Hamburger Geschäftsberichte.

12.10 p.m. How much is health worth?
Corporate activity in balance between social responsibilty and financial market rules.
Dr. Francesco De Meo, CEO of Helios Clinics and Fresenius SE Board Member.

1.00 p.m. Balancing stakeholder interests:
New demands on senior management and executives in a global context.
Zhengrong Liu, Head of Human Resources LANXESS AG.

1.45 p.m. Lunch.

2.30 p.m. Sustainability in financial markets:
Are CSR reports unnecessary? What motivates investors on the subject of ESG (Environment, Social, Governance)?
Ralf Frank, Managing Director DVFA.

3.15 p.m. Shareholder value versus stakeholder value:
A stress test for the credibility of IR and corporate communications.
Panel discussion with Martin Kleene, co-founder of utopia.de, Dr. Christian Lawrence, Head of Group Communications MunichRe, Dr. Herbert Walter, Management Consultant and Supervisory Board Director. Presented by: Inge Kloepfer, Frankfurter Allgemeine Zeitung.

4.15 p.m. Coffee break

4.45 p.m. The alternative view:
Language is the enemy of the annual report.
Bastian Sick, author and humourist.

5.30 p.m. Annual report as responsibility report:
New ways for corporate reporting.
Peter Poppe, HGB Hamburg Annual Reports.

Opening ceremony of the ANNUAL REPORTS 2010 exhibition
Presentation of the ARC Award winner 2010

6.30 p.m. Speech by Reni Witt, President of the Academy of Communications Arts & Sciences / MerComm, Inc., NY

The attendance fee is EUR 395.00 (plus VAT) per person.